If you don't speak spanish, have no worries - I'll quickly sum this campaign up for you. "Se vive mal en Malaga" means "life's bad in Malaga". Basically, we're complaining about all "bad" things people from Malaga go through everyday. Like, the winters are so bad you'll have to sometimes wear socks to the beach. There are too many tapas to choose from. Or museums. Or first date locations. You get it. (Just so it's clear, these aren't actually bad things. Ok? Ok. Just making sure.) (Also, Oslo did something similar a few weeks after we crafted this. Not implying anything. Just saying.)