Brand
Awards
One Show Young Ones - Bronze
Using AI, Dove predicts mental health issues that young girls might face in the future.
As social media influences grow, so do the toxic beauty standards imposed on our young girls. With every scroll, their mental health suffers. 70% of teenage girls feel worse about their body image because of social media. If this trend continues, what future awaits our daughters?
We invited couples for an experiment and simulated their future daughters. With the help of AI, we then calculated the mental health issues they might face if they keep watching toxic content. To spread our message even further, we then created a website where people could meet their future daughters.
CW:
Daliana Balan
Henry Small
AD:
Jonatan Fligelman
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