Brand
Awards
-
Using traditional carpets to bring sex education into Romanian homes.
Romania has the highest rate of teen pregnancies in the EU, as sex education is lacking in schools and a taboo throughout the country. This comes from deep rooted traditions that are still seen in everyday life. Among these traditions are handmade carpets found in almost every home.
We turned local folk symbols into illustrations that remind people to use protection and displayed them in the markets of Mures, the region most affected by teen pregnancies. Using the same symbols, we then designed bookmarks and handed them out on the first day of school, putting sex ed inside every school book.
CW:
Daliana Balan
Henry Small
AD:
Jonatan Fligelman
Luly Patella
Thank you, next: