Brand
Awards
One Show Young Ones - Merit
Encouraging people to embrace their cheesiness by putting cheesy movies in the spotlight
Velveeta thinks that pleasure shouldn't come with guilt. Let me rephrase this - a cheese brand thinks that pleasure shouldn't come with guilt. So what better way to prove this than by helping people embrace their cheesy side?
We picked the best cheesy movies of all time and screened them during New York Film Festival, switching from the classic red carpet to a yellow one. Then we did some more cheesy stuff.
CW:
Daliana Balan
Jonatan Fligelman
AD:
Jonatan Fligelman
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